/* ========================================
   PIKT — Marketing Site v3
   Light theme with strategic dark sections
   ======================================== */

:root {
  --bg-white: #ffffff;
  --bg-soft: #fafbfc;
  --bg-tint: #f4f7fa;
  --bg-card: #ffffff;
  --border-light: #e8ecf1;
  --border-medium: #d4dae3;

  --bg-dark: #0a0d12;
  --bg-dark-elevated: #12161d;
  --border-dark: #1e2530;

  --text-dark: #0a0d12;
  --text-body: #2a3340;
  --text-muted: #5b6678;
  --text-faint: #8d97a8;
  --text-on-dark: #f0f3f8;

  --accent: #1E88E5;
  --accent-dark: #1668b0;
  --accent-light: #4ba3ed;
  --accent-tint: #e8f3fc;
  --accent-tint-strong: #d0e8fa;
  --accent-glow: rgba(30, 136, 229, 0.18);

  --success: #16a34a;
  --success-tint: #ecfdf5;

  --container-max: 1200px;
  --container-pad: 24px;
  --header-h: 76px;

  --shadow-sm: 0 1px 2px rgba(15, 23, 42, 0.05);
  --shadow-md: 0 4px 12px rgba(15, 23, 42, 0.08);
  --shadow-lg: 0 12px 32px rgba(15, 23, 42, 0.12);
  --shadow-xl: 0 24px 64px rgba(15, 23, 42, 0.18);

  --font-display: 'Archivo', -apple-system, sans-serif;
  --font-mono: 'JetBrains Mono', 'Courier New', monospace;
}

* { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; -webkit-font-smoothing: antialiased; }
body { background: var(--bg-white); color: var(--text-body); font-family: var(--font-display); font-weight: 400; font-size: 16px; line-height: 1.55; overflow-x: hidden; }
a { color: inherit; text-decoration: none; transition: color 0.18s ease; }
img { max-width: 100%; display: block; }

.container { max-width: var(--container-max); margin: 0 auto; padding-left: var(--container-pad); padding-right: var(--container-pad); }

/* Header */
.site-header { position: sticky; top: 0; z-index: 100; background: rgba(255,255,255,0.85); backdrop-filter: blur(14px); -webkit-backdrop-filter: blur(14px); border-bottom: 1px solid var(--border-light); }
.site-header.over-dark { background: rgba(10,13,18,0.5); border-bottom-color: rgba(255,255,255,0.08); }

.header-inner { display: flex; align-items: center; justify-content: space-between; height: var(--header-h); }
.brand { display: flex; align-items: center; gap: 14px; }
.brand-logo { height: 28px; width: auto; display: block; }
.over-dark .brand-logo { filter: invert(1); }
.brand-divider { width: 1px; height: 22px; background: var(--border-medium); }
.over-dark .brand-divider { background: rgba(255,255,255,0.2); }
.brand-tag { font-family: var(--font-mono); font-size: 11px; color: var(--text-muted); letter-spacing: 0.05em; text-transform: uppercase; }
.over-dark .brand-tag { color: rgba(255,255,255,0.65); }
.primary-nav { display: flex; align-items: center; gap: 32px; }
.nav-link { font-size: 14px; font-weight: 500; color: var(--text-body); position: relative; }
.over-dark .nav-link { color: rgba(255,255,255,0.85); }
.nav-link:hover { color: var(--accent); }
.nav-link.active { color: var(--text-dark); }
.over-dark .nav-link.active { color: #fff; }
.nav-link.active::after { content: ''; position: absolute; bottom: -6px; left: 0; right: 0; height: 2px; background: var(--accent); }
.nav-cta { font-size: 14px; font-weight: 600; padding: 10px 18px; background: var(--accent); color: white !important; border-radius: 8px; transition: background 0.18s ease, transform 0.18s ease, box-shadow 0.18s ease; }
.nav-cta:hover { background: var(--accent-dark); transform: translateY(-1px); box-shadow: var(--shadow-md); }

.mobile-toggle { display: none; flex-direction: column; gap: 4px; width: 32px; height: 32px; background: transparent; border: none; cursor: pointer; align-items: center; justify-content: center; }
.mobile-toggle span { display: block; width: 22px; height: 2px; background: var(--text-dark); }
.over-dark .mobile-toggle span { background: white; }
.mobile-nav { display: none; flex-direction: column; background: var(--bg-white); border-bottom: 1px solid var(--border-light); padding: 8px 24px 16px; }
.mobile-nav .nav-link { padding: 14px 0; border-bottom: 1px solid var(--border-light); font-size: 16px; }
.mobile-nav .nav-link:last-child { border-bottom: none; }
.mobile-nav.open { display: flex; }

/* HERO — dark with motion */
.hero { position: relative; background: var(--bg-dark); color: var(--text-on-dark); padding: 60px 0 80px; overflow: hidden; margin-top: calc(var(--header-h) * -1); padding-top: calc(32px + var(--header-h)); }
.hero-bg-grid { position: absolute; inset: 0; background-image: linear-gradient(rgba(255,255,255,0.04) 1px, transparent 1px), linear-gradient(90deg, rgba(255,255,255,0.04) 1px, transparent 1px); background-size: 60px 60px; mask-image: radial-gradient(ellipse 70% 50% at center, black 0%, transparent 100%); -webkit-mask-image: radial-gradient(ellipse 70% 50% at center, black 0%, transparent 100%); pointer-events: none; }
.hero-bg-glow { position: absolute; top: 30%; left: 50%; transform: translate(-50%, -50%); width: 900px; height: 900px; background: radial-gradient(circle, rgba(30,136,229,0.18) 0%, transparent 60%); pointer-events: none; animation: glowPulse 8s ease-in-out infinite; }
@keyframes glowPulse { 0%, 100% { opacity: 0.6; transform: translate(-50%,-50%) scale(1); } 50% { opacity: 1; transform: translate(-50%,-50%) scale(1.1); } }

.hero-orb { position: absolute; border-radius: 50%; pointer-events: none; filter: blur(50px); opacity: 0.5; animation: orbFloat 20s ease-in-out infinite; }
.hero-orb-1 { top: 18%; left: 8%; width: 220px; height: 220px; background: rgba(30,136,229,0.45); }
.hero-orb-2 { bottom: 12%; right: 12%; width: 300px; height: 300px; background: rgba(75,163,237,0.3); animation-delay: -7s; }
.hero-orb-3 { top: 55%; left: 55%; width: 180px; height: 180px; background: rgba(99,184,255,0.35); animation-delay: -13s; }
@keyframes orbFloat { 0%, 100% { transform: translate(0,0); } 33% { transform: translate(40px, -30px); } 66% { transform: translate(-30px, 40px); } }

.hero-inner { position: relative; z-index: 2; display: grid; grid-template-columns: 1.1fr 1fr; gap: 72px; align-items: center; }
.hero-content { max-width: 620px; }
.hero-meta { display: inline-flex; align-items: center; gap: 10px; font-family: var(--font-mono); font-size: 11px; color: rgba(255,255,255,0.85); letter-spacing: 0.12em; margin-bottom: 28px; padding: 8px 14px; background: rgba(255,255,255,0.06); border: 1px solid rgba(255,255,255,0.12); border-radius: 999px; backdrop-filter: blur(8px); opacity: 0; animation: fadeUp 0.7s ease 0.1s forwards; }
.meta-dot { width: 6px; height: 6px; border-radius: 50%; background: var(--accent); box-shadow: 0 0 0 4px var(--accent-glow); animation: pulse 2s ease-in-out infinite; }
@keyframes pulse { 0%, 100% { opacity: 1; } 50% { opacity: 0.5; } }

.hero-title { font-size: clamp(40px, 6vw, 76px); font-weight: 900; letter-spacing: -0.025em; line-height: 0.98; margin-bottom: 28px; color: white; }
.hero-title .word { display: inline-block; opacity: 0; transform: translateY(20px); animation: fadeUp 0.6s ease forwards; }
.hero-title .accent { color: var(--accent-light); position: relative; }
.hero-title .accent::after { content: ''; position: absolute; left: 0; right: 0; bottom: 4px; height: 8px; background: var(--accent); opacity: 0.25; z-index: -1; }
.hero-sub { font-size: clamp(17px, 1.4vw, 19px); color: rgba(255,255,255,0.75); line-height: 1.6; margin-bottom: 36px; opacity: 0; animation: fadeUp 0.7s ease 0.6s forwards; }
.hero-actions { display: flex; gap: 14px; flex-wrap: wrap; opacity: 0; animation: fadeUp 0.7s ease 0.8s forwards; }
@keyframes fadeUp { to { opacity: 1; transform: translateY(0); } }

.btn-primary { display: inline-flex; align-items: center; justify-content: center; padding: 14px 26px; background: var(--accent); color: white !important; font-size: 15px; font-weight: 600; border-radius: 8px; border: 1px solid var(--accent); transition: background 0.2s ease, transform 0.2s ease, box-shadow 0.2s ease; cursor: pointer; font-family: var(--font-display); }
.btn-primary:hover { background: var(--accent-dark); transform: translateY(-1px); box-shadow: 0 8px 24px var(--accent-glow); }
.btn-large { padding: 16px 32px; font-size: 16px; }
.btn-secondary { display: inline-flex; align-items: center; justify-content: center; padding: 14px 22px; background: rgba(255,255,255,0.08); color: white !important; font-size: 15px; font-weight: 500; border-radius: 8px; border: 1px solid rgba(255,255,255,0.18); transition: background 0.2s ease, border-color 0.2s ease; }
.btn-secondary:hover { background: rgba(255,255,255,0.14); border-color: rgba(255,255,255,0.3); }
.btn-secondary-light { display: inline-flex; align-items: center; justify-content: center; padding: 14px 22px; background: var(--bg-white); color: var(--text-dark) !important; font-size: 15px; font-weight: 500; border-radius: 8px; border: 1px solid var(--border-medium); transition: border-color 0.2s ease, color 0.2s ease; }
.btn-secondary-light:hover { border-color: var(--accent); color: var(--accent) !important; }

/* ========================================
   HERO SYNC DIAGRAM — V3 with vertical chip stack
   ======================================== */
.hero-visual { position: relative; height: 520px; opacity: 0; animation: fadeUp 1s ease 1s forwards; }
.sync-diagram { position: relative; width: 100%; height: 100%; display: flex; align-items: center; justify-content: center; }

.sync-platform { position: absolute; width: 170px; background: rgba(10,13,18,0.85); border: 1px solid rgba(255,255,255,0.12); border-radius: 12px; padding: 18px; backdrop-filter: blur(12px); box-shadow: 0 24px 48px rgba(0,0,0,0.5); z-index: 10; }
.sync-platform-ebay { top: 50%; left: 0; transform: translateY(-50%); }
.sync-platform-shopify { top: 50%; right: 0; transform: translateY(-50%); }
.sync-platform-label { font-family: var(--font-mono); font-size: 9px; letter-spacing: 0.15em; color: rgba(255,255,255,0.5); text-transform: uppercase; margin-bottom: 6px; }
.sync-platform-name { font-size: 18px; font-weight: 700; color: white; margin-bottom: 14px; }
.sync-platform-status { font-family: var(--font-mono); font-size: 9px; color: var(--success); letter-spacing: 0.1em; display: flex; align-items: center; gap: 6px; padding-top: 8px; border-top: 1px solid rgba(255,255,255,0.08); }
.sync-platform-status::before { content: ''; display: block; width: 6px; height: 6px; border-radius: 50%; background: var(--success); box-shadow: 0 0 0 3px rgba(22,163,74,0.2); animation: pulse 2s ease-in-out infinite; }

.sync-listing { display: flex; align-items: center; gap: 8px; padding: 8px 0; border-top: 1px solid rgba(255,255,255,0.08); font-size: 11px; color: rgba(255,255,255,0.7); }
.sync-listing:first-of-type { border-top: none; padding-top: 0; }
.sync-listing-dot { width: 6px; height: 6px; border-radius: 50%; background: var(--accent); flex-shrink: 0; animation: dotPulse 2.5s ease-in-out infinite; }
.sync-listing:nth-of-type(1) .sync-listing-dot { animation-delay: 0s; }
.sync-listing:nth-of-type(2) .sync-listing-dot { animation-delay: 0.5s; }
.sync-listing:nth-of-type(3) .sync-listing-dot { animation-delay: 1s; }
@keyframes dotPulse { 0%, 100% { opacity: 0.3; } 50% { opacity: 1; } }

/* The center area between platforms — holds the chip rows */
.sync-bridge { position: absolute; top: 50%; left: 50%; transform: translate(-50%, -50%); display: flex; flex-direction: column; align-items: center; gap: 8px; z-index: 5; }

/* Each row: arrows-left + chip + arrows-right */
.sync-bridge-row { display: flex; align-items: center; justify-content: center; gap: 6px; }

/* Arrows on each side of every chip — sequential activation creates the wave */
.row-arrows { display: inline-flex; gap: 1px; align-items: center; opacity: 0.15; animation: rowArrowsFlow 5s ease-in-out infinite; }
.row-arrows svg { width: 12px; height: 12px; color: var(--accent); flex-shrink: 0; }

.sync-bridge-chip { display: inline-flex; align-items: center; gap: 8px; padding: 9px 16px; background: var(--bg-dark-elevated); border: 1px solid rgba(30,136,229,0.35); border-radius: 999px; font-family: var(--font-mono); font-size: 11.5px; color: var(--accent-light); letter-spacing: 0.04em; white-space: nowrap; box-shadow: 0 4px 16px rgba(0,0,0,0.3); position: relative; min-width: 135px; justify-content: flex-start; animation: bridgeChipActivate 5s ease-in-out infinite; }
.sync-bridge-chip svg { width: 13px; height: 13px; flex-shrink: 0; }

/* Stagger each row by 1s so the wave sweeps top-to-bottom over 5s, then loops */
.sync-bridge-row:nth-child(1) .row-arrows,
.sync-bridge-row:nth-child(1) .sync-bridge-chip { animation-delay: 0s; }
.sync-bridge-row:nth-child(2) .row-arrows,
.sync-bridge-row:nth-child(2) .sync-bridge-chip { animation-delay: 1s; }
.sync-bridge-row:nth-child(3) .row-arrows,
.sync-bridge-row:nth-child(3) .sync-bridge-chip { animation-delay: 2s; }
.sync-bridge-row:nth-child(4) .row-arrows,
.sync-bridge-row:nth-child(4) .sync-bridge-chip { animation-delay: 3s; }
.sync-bridge-row:nth-child(5) .row-arrows,
.sync-bridge-row:nth-child(5) .sync-bridge-chip { animation-delay: 4s; }

/* Keyframes are PERFECTLY SYNCED: both peak active 10%-22% of cycle, dim everywhere else */
@keyframes rowArrowsFlow {
  0%, 30%, 100% { opacity: 0.15; }
  10%, 22% { opacity: 1; }
}

@keyframes bridgeChipActivate {
  0%, 30%, 100% {
    border-color: rgba(30,136,229,0.35);
    box-shadow: 0 4px 16px rgba(0,0,0,0.3);
    transform: scale(1);
  }
  10%, 22% {
    border-color: rgba(30,136,229,0.95);
    box-shadow: 0 4px 28px rgba(30,136,229,0.55), 0 0 0 1px rgba(30,136,229,0.3);
    transform: scale(1.04);
  }
}

/* The horizontal line connecting platforms — sits behind the chip stack */
.sync-line-container { position: absolute; top: 50%; left: 170px; right: 170px; height: 2px; transform: translateY(-50%); z-index: 1; }
.sync-line { position: absolute; inset: 0; background: linear-gradient(90deg, transparent, rgba(30,136,229,0.5), rgba(30,136,229,0.5), transparent); }

/* Outer marching arrows — replaced by per-row arrows in v4.2 */
.sync-arrows-left, .sync-arrows-right { display: none; }
@keyframes arrowMarchRight {
  0%, 100% { opacity: 0.2; }
  50% { opacity: 1; }
}
@keyframes arrowMarchLeft {
  0%, 100% { opacity: 0.2; }
  50% { opacity: 1; }
}

/* "Hourly sync" label */
.sync-hourly-label { position: absolute; bottom: 4%; left: 50%; transform: translateX(-50%); font-family: var(--font-mono); font-size: 10px; color: rgba(255,255,255,0.5); letter-spacing: 0.15em; text-transform: uppercase; display: flex; align-items: center; gap: 8px; white-space: nowrap; }
.sync-hourly-label::before, .sync-hourly-label::after { content: ''; display: block; width: 30px; height: 1px; background: rgba(255,255,255,0.15); }

/* Sections */
.section { padding: 100px 0; background: var(--bg-white); }
.section-soft { background: var(--bg-soft); }
.section-tint { background: var(--bg-tint); }
.section-dark { background: var(--bg-dark); color: var(--text-on-dark); position: relative; overflow: hidden; }

.section-header { text-align: center; margin-bottom: 64px; max-width: 720px; margin-left: auto; margin-right: auto; }
.section-header-left { text-align: left; margin-left: 0; }
.section-label { display: inline-block; font-family: var(--font-mono); font-size: 12px; letter-spacing: 0.18em; color: var(--accent); margin-bottom: 16px; text-transform: uppercase; background: var(--accent-tint); padding: 6px 12px; border-radius: 999px; }
.section-dark .section-label { background: rgba(30,136,229,0.15); color: var(--accent-light); }
.section-title { font-size: clamp(32px, 4vw, 48px); font-weight: 800; letter-spacing: -0.02em; line-height: 1.1; color: var(--text-dark); margin-bottom: 20px; }
.section-dark .section-title { color: white; }
.section-sub { font-size: 17px; color: var(--text-muted); line-height: 1.6; max-width: 640px; margin: 0 auto; }
.section-dark .section-sub { color: rgba(255,255,255,0.7); }
.section-header-left .section-sub { margin-left: 0; }

/* Value strip */
.value-strip { background: var(--bg-soft); padding: 48px 0; border-bottom: 1px solid var(--border-light); }
.value-strip-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 32px; }
.value-item { display: flex; align-items: flex-start; gap: 14px; }
.value-icon { flex-shrink: 0; width: 40px; height: 40px; border-radius: 10px; background: var(--accent-tint); color: var(--accent); display: flex; align-items: center; justify-content: center; }
.value-icon svg { width: 22px; height: 22px; }
.value-text strong { display: block; font-size: 15px; color: var(--text-dark); font-weight: 600; margin-bottom: 4px; }
.value-text span { font-size: 14px; color: var(--text-muted); }

/* Personas */
.personas-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; margin-top: 12px; }
.persona-card { background: var(--bg-white); border: 1px solid var(--border-light); border-radius: 16px; padding: 32px 28px; transition: border-color 0.2s ease, transform 0.2s ease, box-shadow 0.2s ease; display: flex; flex-direction: column; }
.persona-card:hover { border-color: var(--accent); transform: translateY(-4px); box-shadow: var(--shadow-lg); }
.persona-quote-mark { font-family: 'Georgia', serif; font-size: 56px; color: var(--accent); line-height: 0.5; margin-bottom: 8px; height: 22px; }
.persona-quote { font-size: 17px; font-weight: 500; color: var(--text-dark); line-height: 1.55; letter-spacing: -0.005em; margin-bottom: 22px; flex-grow: 1; }
.persona-attrib { display: flex; align-items: center; gap: 12px; padding-top: 20px; border-top: 1px solid var(--border-light); margin-bottom: 18px; }
.persona-avatar { width: 38px; height: 38px; border-radius: 50%; background: var(--accent-tint); color: var(--accent); display: flex; align-items: center; justify-content: center; font-size: 14px; font-weight: 700; flex-shrink: 0; }
.persona-attrib-text { display: flex; flex-direction: column; }
.persona-name { font-size: 14px; color: var(--text-dark); font-weight: 600; }
.persona-where { font-size: 12px; color: var(--text-muted); }
.persona-solution { display: flex; align-items: center; gap: 8px; font-size: 13px; font-weight: 600; color: var(--accent); padding: 10px 14px; background: var(--accent-tint); border-radius: 8px; }
.persona-solution svg { width: 14px; height: 14px; flex-shrink: 0; }

/* Pros */
.pros-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 16px; margin-top: 24px; }
.pro-item { display: flex; align-items: flex-start; gap: 14px; padding: 20px 24px; background: var(--bg-white); border: 1px solid var(--border-light); border-radius: 12px; transition: border-color 0.2s ease, transform 0.2s ease; }
.pro-item:hover { border-color: var(--accent-tint-strong); transform: translateX(4px); }
.pro-check { flex-shrink: 0; width: 24px; height: 24px; border-radius: 50%; background: var(--accent-tint); color: var(--accent); display: flex; align-items: center; justify-content: center; margin-top: 2px; }
.pro-check svg { width: 14px; height: 14px; }
.pro-content strong { display: block; font-size: 16px; color: var(--text-dark); font-weight: 600; margin-bottom: 4px; }
.pro-content span { font-size: 14px; color: var(--text-muted); line-height: 1.5; }

/* Stat callout (the $20k/month proof point) */
.stat-callout { display: flex; align-items: center; gap: 32px; padding: 36px 44px; background: linear-gradient(135deg, var(--accent) 0%, var(--accent-dark) 100%); border-radius: 20px; color: white; margin-top: 48px; box-shadow: 0 24px 48px rgba(30,136,229,0.25); }
.stat-callout-num { font-size: 56px; font-weight: 900; letter-spacing: -0.02em; line-height: 1; flex-shrink: 0; }
.stat-callout-num .unit { font-size: 24px; font-weight: 700; opacity: 0.8; }
.stat-callout-text { flex: 1; }
.stat-callout-title { font-size: 18px; font-weight: 700; margin-bottom: 6px; line-height: 1.3; }
.stat-callout-sub { font-size: 14px; line-height: 1.5; opacity: 0.85; }

/* Examples — now 2 cards, larger */
.examples-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 28px; margin-top: 12px; }
.example-card { background: var(--bg-white); border: 1px solid var(--border-light); border-radius: 16px; overflow: hidden; transition: border-color 0.2s ease, transform 0.2s ease, box-shadow 0.2s ease; text-decoration: none; color: inherit; display: flex; flex-direction: column; }
.example-card:hover { border-color: var(--accent); transform: translateY(-4px); box-shadow: var(--shadow-lg); }
.example-frame { position: relative; aspect-ratio: 16/10; background: linear-gradient(135deg, #f4f7fa 0%, #e8ecf1 100%); overflow: hidden; border-bottom: 1px solid var(--border-light); }
.example-chrome { position: absolute; top: 0; left: 0; right: 0; height: 32px; background: rgba(255,255,255,0.95); backdrop-filter: blur(8px); display: flex; align-items: center; padding: 0 14px; gap: 6px; border-bottom: 1px solid var(--border-light); z-index: 2; }
.chrome-dot { width: 9px; height: 9px; border-radius: 50%; background: #d4dae3; }
.chrome-url { margin-left: 14px; font-family: var(--font-mono); font-size: 11px; color: var(--text-muted); }
.example-img { position: absolute; inset: 32px 0 0 0; width: 100%; height: calc(100% - 32px); object-fit: cover; object-position: top center; }
.example-placeholder { position: absolute; inset: 32px 0 0 0; display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 10px; background: linear-gradient(135deg, rgba(30,136,229,0.04), rgba(30,136,229,0.10)); }
.example-placeholder svg { width: 36px; height: 36px; color: var(--accent); opacity: 0.5; }
.example-placeholder span { font-family: var(--font-mono); font-size: 11px; color: var(--text-faint); letter-spacing: 0.1em; text-transform: uppercase; }
.example-meta { padding: 28px 30px; }
.example-name { font-size: 19px; font-weight: 700; color: var(--text-dark); letter-spacing: -0.01em; margin-bottom: 4px; }
.example-domain { font-family: var(--font-mono); font-size: 12px; color: var(--text-muted); margin-bottom: 14px; }
.example-link { display: flex; align-items: center; gap: 6px; font-size: 13px; color: var(--accent); font-weight: 600; }

/* CTA Section */
.cta-section { padding: 120px 0; background: var(--bg-dark); color: var(--text-on-dark); position: relative; overflow: hidden; }
.cta-section::before { content: ''; position: absolute; top: 50%; left: 50%; transform: translate(-50%, -50%); width: 800px; height: 800px; background: radial-gradient(circle, var(--accent-glow) 0%, transparent 70%); pointer-events: none; animation: glowPulse 8s ease-in-out infinite; }
.cta-inner { position: relative; text-align: center; max-width: 720px; margin: 0 auto; }
.cta-title { font-size: clamp(32px, 4.5vw, 52px); font-weight: 800; letter-spacing: -0.02em; line-height: 1.1; margin-bottom: 20px; color: white; }
.cta-sub { font-size: 17px; color: rgba(255,255,255,0.7); line-height: 1.6; margin-bottom: 36px; }

/* Footer */
.site-footer { background: var(--bg-soft); border-top: 1px solid var(--border-light); }
.footer-inner { display: grid; grid-template-columns: 1.5fr 2fr; gap: 60px; padding: 64px 24px 32px; }
.footer-logo { height: 32px; width: auto; display: block; margin-bottom: 16px; }
.footer-desc { font-size: 14px; color: var(--text-muted); line-height: 1.6; max-width: 320px; }
.footer-cols { display: grid; grid-template-columns: 1fr 1fr; gap: 40px; }
.footer-col h4 { font-family: var(--font-mono); font-size: 11px; letter-spacing: 0.15em; text-transform: uppercase; color: var(--text-muted); margin-bottom: 16px; font-weight: 500; }
.footer-col a { display: block; font-size: 14px; color: var(--text-body); margin-bottom: 10px; }
.footer-col a:hover { color: var(--accent); }
.footer-bottom { border-top: 1px solid var(--border-light); padding: 20px 0; }
.footer-bottom-inner { display: flex; justify-content: space-between; align-items: center; font-size: 13px; color: var(--text-muted); }
.mono { font-family: var(--font-mono); }

/* Page hero */
.page-hero { background: var(--bg-soft); padding: 80px 0 60px; border-bottom: 1px solid var(--border-light); position: relative; overflow: hidden; }
.page-hero::before { content: ''; position: absolute; inset: 0; background-image: linear-gradient(var(--border-light) 1px, transparent 1px), linear-gradient(90deg, var(--border-light) 1px, transparent 1px); background-size: 60px 60px; mask-image: radial-gradient(ellipse 60% 50% at center top, black 0%, transparent 100%); -webkit-mask-image: radial-gradient(ellipse 60% 50% at center top, black 0%, transparent 100%); opacity: 0.5; pointer-events: none; }
.page-hero-inner { position: relative; max-width: 720px; }
.page-title { font-size: clamp(38px, 5.5vw, 60px); font-weight: 900; letter-spacing: -0.025em; line-height: 1; margin-bottom: 20px; color: var(--text-dark); }
.page-subtitle { font-size: 18px; color: var(--text-muted); line-height: 1.6; max-width: 600px; }

/* Services page */
.services-detail { padding: 100px 0; background: var(--bg-white); }
.service-card { display: grid; grid-template-columns: 240px 1fr; gap: 60px; padding: 56px 0; border-top: 1px solid var(--border-light); }
.service-card:first-of-type { border-top: none; padding-top: 0; }
.service-eyebrow { font-family: var(--font-mono); font-size: 12px; color: var(--text-muted); letter-spacing: 0.1em; text-transform: uppercase; margin-bottom: 6px; }
.service-tag { display: inline-block; font-family: var(--font-mono); font-size: 10px; letter-spacing: 0.15em; color: white; background: var(--accent); padding: 4px 10px; border-radius: 4px; margin-bottom: 14px; text-transform: uppercase; }
.service-tag.tag-addon { background: var(--text-muted); }
.service-name { font-size: 30px; font-weight: 800; letter-spacing: -0.02em; line-height: 1.1; margin-bottom: 18px; color: var(--text-dark); }
.service-body { font-size: 16px; color: var(--text-body); line-height: 1.7; margin-bottom: 24px; }
.service-body strong { color: var(--text-dark); font-weight: 600; }
.service-includes { display: grid; grid-template-columns: repeat(2, 1fr); gap: 12px; background: var(--bg-soft); border: 1px solid var(--border-light); border-radius: 12px; padding: 24px; margin-bottom: 20px; }
.service-includes div { font-size: 14px; color: var(--text-body); padding-left: 24px; position: relative; line-height: 1.5; }
.service-includes div::before { content: ''; position: absolute; left: 0; top: 6px; width: 14px; height: 14px; background: var(--accent); border-radius: 50%; background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 14 14'><path d='M3 7l3 3 5-6' stroke='white' stroke-width='2' fill='none' stroke-linecap='round' stroke-linejoin='round'/></svg>"); background-position: center; background-repeat: no-repeat; }

/* Featured highlight (e.g. "GBP included free" inside Ads service) */
.service-highlight { display: flex; align-items: center; gap: 16px; padding: 18px 22px; background: var(--accent-tint); border: 1px solid var(--accent-tint-strong); border-radius: 12px; margin-bottom: 24px; }
.service-highlight-icon { width: 36px; height: 36px; border-radius: 8px; background: var(--accent); color: white; display: flex; align-items: center; justify-content: center; flex-shrink: 0; }
.service-highlight-icon svg { width: 20px; height: 20px; }
.service-highlight-text strong { display: block; font-size: 14px; color: var(--accent-dark); font-weight: 700; margin-bottom: 2px; }
.service-highlight-text span { font-size: 13px; color: var(--text-body); line-height: 1.5; }

.service-pricing { display: flex; align-items: baseline; gap: 12px; padding: 20px 24px; background: var(--accent-tint); border: 1px solid var(--accent-tint-strong); border-radius: 12px; flex-wrap: wrap; }
.service-pricing-label { font-family: var(--font-mono); font-size: 11px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--accent-dark); font-weight: 600; }
.service-pricing-amount { font-size: 22px; font-weight: 800; letter-spacing: -0.01em; color: var(--text-dark); }
.service-pricing-amount .unit { font-size: 14px; color: var(--text-muted); font-weight: 500; }

.pricing-summary { margin-top: 80px; padding: 56px; background: var(--bg-dark); color: var(--text-on-dark); border-radius: 20px; text-align: center; position: relative; overflow: hidden; }
.pricing-summary::before { content: ''; position: absolute; top: 50%; left: 50%; transform: translate(-50%, -50%); width: 600px; height: 600px; background: radial-gradient(circle, var(--accent-glow) 0%, transparent 70%); pointer-events: none; }
.pricing-summary-inner { position: relative; }
.pricing-summary h3 { font-family: var(--font-mono); font-size: 12px; letter-spacing: 0.15em; text-transform: uppercase; color: var(--accent-light); margin-bottom: 12px; }
.pricing-summary-title { font-size: 32px; font-weight: 800; letter-spacing: -0.02em; margin-bottom: 16px; color: white; }
.pricing-summary-desc { font-size: 16px; color: rgba(255,255,255,0.7); max-width: 540px; margin: 0 auto 32px; line-height: 1.6; }

/* About page — colored cards with blue theming */
.about-content { padding: 100px 0; background: var(--bg-white); }
.about-intro { max-width: 760px; margin: 0 auto 80px; }
.about-lead { font-size: 26px; font-weight: 600; line-height: 1.4; color: var(--text-dark); margin-bottom: 32px; letter-spacing: -0.01em; }
.about-body { font-size: 17px; color: var(--text-body); line-height: 1.7; margin-bottom: 20px; }
.about-body strong { color: var(--accent-dark); font-weight: 600; }

/* Stat block on About page */
.about-stats { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; margin: 60px 0; padding: 40px; background: linear-gradient(135deg, var(--accent) 0%, var(--accent-dark) 100%); border-radius: 20px; color: white; }
.about-stat { text-align: center; padding: 0 16px; position: relative; }
.about-stat:not(:last-child)::after { content: ''; position: absolute; right: -12px; top: 20%; bottom: 20%; width: 1px; background: rgba(255,255,255,0.2); }
.about-stat-num { font-size: 42px; font-weight: 900; letter-spacing: -0.02em; line-height: 1; margin-bottom: 6px; }
.about-stat-num .unit { font-size: 22px; opacity: 0.85; font-weight: 700; }
.about-stat-label { font-size: 13px; opacity: 0.9; font-weight: 500; line-height: 1.4; }

.about-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; margin-top: 60px; }
.about-card { padding: 36px 32px; background: var(--bg-white); border: 1px solid var(--border-light); border-radius: 16px; transition: border-color 0.2s ease, transform 0.2s ease, box-shadow 0.2s ease; position: relative; overflow: hidden; }
.about-card::before { content: ''; position: absolute; top: 0; left: 0; right: 0; height: 3px; background: var(--accent); transform: scaleX(0); transform-origin: left; transition: transform 0.3s ease; }
.about-card:hover { border-color: var(--accent-tint-strong); transform: translateY(-4px); box-shadow: var(--shadow-lg); }
.about-card:hover::before { transform: scaleX(1); }
.about-card-icon { width: 44px; height: 44px; border-radius: 10px; background: var(--accent-tint); color: var(--accent); display: flex; align-items: center; justify-content: center; margin-bottom: 18px; }
.about-card-icon svg { width: 22px; height: 22px; }
.about-card h4 { font-size: 19px; font-weight: 700; margin-bottom: 12px; color: var(--text-dark); letter-spacing: -0.01em; }
.about-card p { font-size: 14px; color: var(--text-body); line-height: 1.6; }

/* Contact */
.contact-section { padding: 80px 0 120px; background: var(--bg-white); }
.contact-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 80px; align-items: start; }
.contact-info h2 { font-size: 32px; font-weight: 800; letter-spacing: -0.01em; margin-bottom: 24px; color: var(--text-dark); }
.contact-info p { font-size: 16px; color: var(--text-body); line-height: 1.7; margin-bottom: 24px; }
.contact-list { list-style: none; padding: 0; margin: 0 0 32px 0; }
.contact-list li { position: relative; padding-left: 24px; font-size: 15px; color: var(--text-body); margin-bottom: 12px; line-height: 1.6; }
.contact-list li::before { content: '→'; position: absolute; left: 0; color: var(--accent); font-weight: 700; }
.contact-direct { margin-top: 32px; padding-top: 28px; border-top: 1px solid var(--border-light); }
.contact-direct-label { font-family: var(--font-mono); font-size: 11px; letter-spacing: 0.15em; text-transform: uppercase; color: var(--text-muted); margin-bottom: 12px; }
.contact-direct a { display: block; font-size: 18px; color: var(--text-dark); font-weight: 600; margin-bottom: 6px; }
.contact-direct a:hover { color: var(--accent); }

.contact-form { background: var(--bg-soft); border: 1px solid var(--border-light); border-radius: 20px; padding: 36px; }
.form-group { margin-bottom: 18px; }
.form-label { display: block; font-size: 13px; font-weight: 600; color: var(--text-dark); margin-bottom: 8px; }
.form-label span { color: var(--accent); }
.form-input, .form-textarea, .form-select { width: 100%; padding: 13px 16px; background: var(--bg-white); border: 1px solid var(--border-medium); border-radius: 8px; color: var(--text-dark); font-family: var(--font-display); font-size: 15px; transition: border-color 0.18s ease, box-shadow 0.18s ease; }
.form-input:focus, .form-textarea:focus, .form-select:focus { outline: none; border-color: var(--accent); box-shadow: 0 0 0 3px var(--accent-glow); }
.form-textarea { resize: vertical; min-height: 110px; font-family: var(--font-display); }
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.form-submit { width: 100%; padding: 16px; background: var(--accent); color: white; border: none; border-radius: 8px; font-size: 15px; font-weight: 600; cursor: pointer; transition: background 0.18s ease, transform 0.18s ease; font-family: var(--font-display); margin-top: 6px; }
.form-submit:hover { background: var(--accent-dark); transform: translateY(-1px); }
.form-submit:disabled { opacity: 0.6; cursor: not-allowed; transform: none; }
.form-message { margin-top: 18px; padding: 14px 18px; border-radius: 8px; font-size: 14px; display: none; }
.form-message.success { display: block; background: var(--success-tint); border: 1px solid #bbf7d0; color: #166534; }
.form-message.error { display: block; background: #fef2f2; border: 1px solid #fecaca; color: #991b1b; }

/* ========================================
   V4 ADDITIONS
   ======================================== */

/* Skip-to-content link for keyboard users */
.skip-link { position: absolute; top: -40px; left: 0; background: var(--accent); color: white; padding: 10px 16px; z-index: 200; text-decoration: none; font-weight: 600; font-size: 14px; border-radius: 0 0 6px 0; }
.skip-link:focus { top: 0; }

/* Better focus states for accessibility */
*:focus-visible { outline: 2px solid var(--accent); outline-offset: 2px; border-radius: 4px; }
.btn-primary:focus-visible, .nav-cta:focus-visible { outline-offset: 3px; }
.form-input:focus-visible, .form-textarea:focus-visible, .form-select:focus-visible { outline: none; }

/* Free Changes Forever callout — emphatic trust signal */
.free-changes-callout { display: flex; align-items: center; gap: 24px; padding: 28px 36px; background: linear-gradient(135deg, var(--bg-soft) 0%, var(--accent-tint) 100%); border: 1px solid var(--accent-tint-strong); border-radius: 16px; margin-top: 48px; position: relative; overflow: hidden; }
.free-changes-callout::before { content: ''; position: absolute; top: 0; left: 0; bottom: 0; width: 4px; background: var(--accent); }
.free-changes-icon { flex-shrink: 0; width: 56px; height: 56px; border-radius: 14px; background: var(--accent); color: white; display: flex; align-items: center; justify-content: center; box-shadow: 0 8px 24px rgba(30,136,229,0.3); }
.free-changes-icon svg { width: 28px; height: 28px; }
.free-changes-content { flex: 1; }
.free-changes-title { font-size: 20px; font-weight: 800; color: var(--text-dark); letter-spacing: -0.01em; margin-bottom: 6px; line-height: 1.2; }
.free-changes-title em { color: var(--accent-dark); font-style: normal; }
.free-changes-text { font-size: 15px; color: var(--text-body); line-height: 1.55; }

/* "How it works" — numbered timeline */
.how-it-works { display: grid; grid-template-columns: repeat(4, 1fr); gap: 24px; margin-top: 24px; position: relative; }
.how-step { background: var(--bg-white); border: 1px solid var(--border-light); border-radius: 16px; padding: 32px 26px; position: relative; transition: border-color 0.2s ease, transform 0.2s ease, box-shadow 0.2s ease; }
.how-step:hover { border-color: var(--accent-tint-strong); transform: translateY(-4px); box-shadow: var(--shadow-lg); }
.how-step-num { position: absolute; top: -18px; left: 28px; width: 40px; height: 40px; border-radius: 10px; background: var(--accent); color: white; display: flex; align-items: center; justify-content: center; font-family: var(--font-mono); font-size: 16px; font-weight: 700; box-shadow: 0 6px 16px rgba(30,136,229,0.3); }
.how-step-eyebrow { font-family: var(--font-mono); font-size: 10px; letter-spacing: 0.15em; text-transform: uppercase; color: var(--text-muted); margin-bottom: 8px; margin-top: 14px; }
.how-step-title { font-size: 17px; font-weight: 700; color: var(--text-dark); letter-spacing: -0.01em; margin-bottom: 10px; line-height: 1.2; }
.how-step-text { font-size: 14px; color: var(--text-muted); line-height: 1.55; }
.how-step-time { display: inline-flex; align-items: center; gap: 6px; margin-top: 14px; padding: 4px 10px; font-family: var(--font-mono); font-size: 10px; letter-spacing: 0.1em; color: var(--accent-dark); background: var(--accent-tint); border-radius: 999px; text-transform: uppercase; }

/* FAQ section — accordion */
.faq-list { max-width: 780px; margin: 24px auto 0; display: flex; flex-direction: column; gap: 12px; }
.faq-item { background: var(--bg-white); border: 1px solid var(--border-light); border-radius: 12px; overflow: hidden; transition: border-color 0.2s ease, box-shadow 0.2s ease; }
.faq-item:hover { border-color: var(--accent-tint-strong); }
.faq-item[open] { border-color: var(--accent-tint-strong); box-shadow: var(--shadow-md); }
.faq-question { padding: 22px 28px; font-size: 16px; font-weight: 600; color: var(--text-dark); cursor: pointer; display: flex; align-items: center; justify-content: space-between; gap: 16px; list-style: none; line-height: 1.4; }
.faq-question::-webkit-details-marker { display: none; }
.faq-icon { flex-shrink: 0; width: 26px; height: 26px; border-radius: 50%; background: var(--accent-tint); color: var(--accent); display: flex; align-items: center; justify-content: center; transition: transform 0.25s ease, background 0.2s ease; }
.faq-icon svg { width: 14px; height: 14px; }
.faq-item[open] .faq-icon { transform: rotate(45deg); background: var(--accent); color: white; }
.faq-answer { padding: 0 28px 24px; font-size: 15px; color: var(--text-body); line-height: 1.7; }
.faq-answer strong { color: var(--text-dark); font-weight: 600; }

/* Direct contact block on About page — phone + email for legitimacy */
.direct-contact { display: flex; align-items: stretch; gap: 16px; max-width: 760px; margin: 32px auto 60px; }
.direct-contact-card { flex: 1; display: flex; align-items: center; gap: 16px; padding: 22px 26px; background: var(--bg-white); border: 1px solid var(--border-light); border-radius: 14px; text-decoration: none; color: inherit; transition: border-color 0.2s ease, transform 0.2s ease, box-shadow 0.2s ease; }
.direct-contact-card:hover { border-color: var(--accent); transform: translateY(-2px); box-shadow: var(--shadow-md); }
.direct-contact-icon { flex-shrink: 0; width: 44px; height: 44px; border-radius: 10px; background: var(--accent-tint); color: var(--accent); display: flex; align-items: center; justify-content: center; }
.direct-contact-icon svg { width: 22px; height: 22px; }
.direct-contact-text { display: flex; flex-direction: column; min-width: 0; }
.direct-contact-label { font-family: var(--font-mono); font-size: 10px; letter-spacing: 0.15em; text-transform: uppercase; color: var(--text-muted); margin-bottom: 4px; }
.direct-contact-value { font-size: 17px; font-weight: 700; color: var(--text-dark); letter-spacing: -0.01em; word-break: break-word; }
.direct-contact-card:hover .direct-contact-value { color: var(--accent); }

/* Trust signals row — for hero or below */
.trust-row { display: flex; align-items: center; justify-content: center; gap: 32px; padding: 20px 0; flex-wrap: wrap; }
.trust-item { display: inline-flex; align-items: center; gap: 8px; font-size: 13px; color: rgba(255,255,255,0.7); }
.trust-item svg { width: 16px; height: 16px; color: var(--accent-light); flex-shrink: 0; }
.trust-item strong { color: white; font-weight: 600; }
.reveal { opacity: 0; transform: translateY(24px); transition: opacity 0.7s ease, transform 0.7s ease; }
.reveal.visible { opacity: 1; transform: translateY(0); }

/* Responsive */
@media (max-width: 980px) {
  .hero-inner { grid-template-columns: 1fr; gap: 56px; }
  .hero-visual { height: 460px; }
  .personas-grid, .examples-grid, .about-grid { grid-template-columns: 1fr; }
  .pros-grid { grid-template-columns: 1fr; }
  .value-strip-grid { grid-template-columns: 1fr; gap: 20px; }
  .footer-inner { grid-template-columns: 1fr; gap: 40px; }
  .contact-grid { grid-template-columns: 1fr; gap: 48px; }
  .service-card { grid-template-columns: 1fr; gap: 18px; }
  .stat-callout { flex-direction: column; text-align: center; gap: 16px; padding: 32px 24px; }
  .stat-callout-num { font-size: 48px; }
  .about-stats { grid-template-columns: 1fr; gap: 16px; padding: 32px 24px; }
  .about-stat:not(:last-child)::after { display: none; }
  .how-it-works { grid-template-columns: repeat(2, 1fr); }
  .free-changes-callout { flex-direction: column; align-items: flex-start; gap: 16px; padding: 24px; text-align: left; }
  .trust-row { gap: 16px; }
  .direct-contact { flex-direction: column; gap: 12px; }
}

@media (max-width: 749px) {
  .hero { padding: 100px 0 80px; padding-top: calc(100px + var(--header-h)); }
  .section, .services-detail, .about-content, .contact-section { padding: 70px 0; }
  .cta-section { padding: 80px 0; }
  .pricing-summary { padding: 36px 24px; }
  .primary-nav { display: none; }
  .mobile-toggle { display: flex; }
  .brand-tag, .brand-divider { display: none; }
  .form-row { grid-template-columns: 1fr; }
  .service-includes { grid-template-columns: 1fr; }
  .sync-platform { width: 130px; padding: 12px; }
  .sync-platform-name { font-size: 16px; }
  .sync-platform-label, .sync-platform-status { font-size: 8px; }
  .sync-listing { font-size: 10px; padding: 6px 0; }
  .hero-visual { height: 460px; }
  .sync-line-container { left: 130px; right: 130px; }
  .sync-bridge-chip { font-size: 11px; padding: 8px 14px; min-width: 120px; }
  .sync-bridge-chip svg { width: 12px; height: 12px; }
  .sync-bridge { gap: 6px; }
  .sync-bridge-row { gap: 5px; }
  .row-arrows svg { width: 11px; height: 11px; }
  .row-arrows { gap: 1px; }
  .how-it-works { grid-template-columns: 1fr; }
  .faq-question { padding: 18px 22px; font-size: 15px; }
  .faq-answer { padding: 0 22px 20px; font-size: 14px; }
}